Moore’s

LINSEED OIL

House

Paint

MANUFACTURED BY

Bei^aminMoore&Co.

NEW YORK CHICAGO ClEVElAND ST.LOUIS CARTERET TORONTO

26 SHADE

Moore’s

34’®' A

PURE LINSEED OIL

House Paint

MOORE’S House Paint is a ready-for-use mixture, the pigment of which is strict- ly pure Carbonate of Lead, high grade Zinc Oxide, reinforcing Inert Pigment and per- manent tinting colors, properly proportioned to give excellent covering satisfaction, dur- ability and permanence of color. These pigments are ground by the best and most modern paint machinery in pure linseed oil of the highest quality, then thinned with pure turpentine and sufficient high grade drver. This paint dries hard with a gloss, yet possesses sufficient elasticity to prevent cracking, checking or peeling, and its wear- ing qualities both inland and at seashore, have proven satisfactory for many years.

This paint will be found more econom- ical and when properly applied will cover more surface, hold its color and lustre better and prove superior to other ready mixed paints or lead, hand-mixed on the job.

Science, chemistry and practical tests have proven conclusively that lead, zinc, reinforcing (inert) pigment and pure linseed oil make the best paint for outside wear. It is also evident that paint made under proper scientific factory control (which includes testing of raw materials to the finished product) is far superior to the hand made product, which is often combined by guess work, as to purity of materials and their proper proportions.

As we rely wholly on quality and price to sell our goods and do no costly magazine and newspaper advertising, we are thus enabled to give the ultimate consumer the benefit of the difference in cost thus saved. This policy conscientiously pursued, has given us the greatest advertising medium in the world,—

SATISFIED CUSTOMERS who are apt to tell their friends and neigh- bors when they buy a good article at a rea- sonable price.

T ry Moore’s House Paint and be convinced.

45 SILVER GRAY

OUTSIDE WHITE

FLAT INSIDE WHITE

GLOSS INSIDE WHITE

BLACK

Moore’s House Paint

QUANTITY REQUIRED

Measure the distance around the house and multi- ply by the average height. This will give the number of square feet to be painted. Divide this by three hundred and fifty, as one gallon of Moore’s House Paint will cover three hundred and fifty square feet, two coats.

DIRECTIONS FOR USE

SUGGESTIONS FOR PAINTING SUCH WOODS AS CYPRESS, RED CEDAR, CALIFORNIA RED WOOD.

It is advisable, if possible, to allow these woods to weather for some months before painting; however.

Why Paint Sometimes Fails.

Always a “Moore” product for every surface

For the House— Exterior

For the House— Interior

For General Home Use

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PUltE

LINSEED OIL

House

Paint

MANUFACTURED BY

Bei^inMoore&Ca

NEWYORIC CHICAGO CLEVELAND ST.LOVJS CARTERET TORONTO

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28 — B. M. a CO., U. S. A. 11-26